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Wednesday, May 04, 2005

Chicken Soup for the Soul does that? Really?!

Everyone has heard of the Chicken Soup for the Soul® books, right? The books were on the New York Times best-seller list continuously from 1994 - 1998. In 1999, the CSS series was listed in The Guinness Book of World Records for MOST books on the New York Times best-seller list at ONE TIME.

I guess one would have to be pretty detached from current events news over the past ten or so years to have missed the Chicken Soup for the Soul® series. The CSS series has 57 titles and over 80 million copies in print in over 32 languages, for goodness sakes.

The creators of the Chicken Soup for the Soul® series are Jack Canfield and Mark Victor Hansen. Their bios on the CSS website reflect decades of experience coaching self-esteem, empowerment, and many other life skills to help others achieve their dreams around the world. Both gentlemen have truly dedicated their entire careers to helping others, both personally and professionally.

So what's next? What more can Jack Canfield and Mark Victor Hansen possibly do to help others enrich the quality of their lives?

I recently spoke with an associate, Marianne, who is a fan of the Chicken Soup for the Soul® book series, and she directed me to her website that shows exactly what these gentlemen have in store.

I was surprised at first. But, after a bit of thought, this endeavor is really the next logical step for two people that have consistently focused on helping others find all the missing puzzle pieces for a positive, successful life.

What is this next step?

Chicken Soup for the Soul® Supplements.

In explanation for this latest endeavor, here is what Jack and Mark had to say:

"Many people have asked us why we decided to take Chicken Soup for the Soul® into nutritional supplements. Frankly, it came about as part of our own personal pursuit of a healthier longer life and some secrets we learned along the way."
Jack and Mark found New Health Systems, LLC, an emerging organization in the nutritional supplement marketplace, and identified them as having the same heart-level commitment to enriching individuals' lives as the group at Chicken Soup for the Soul®.

The 'About Us' page further explains the business relationship Jack and Mark have developed with New Health Systems, LLC:

New Health Systems, LLC, under their exclusive licensing agreement with Chicken Soup for the Soul®, has identified and is developing an unprecedented product line of nutritional supplements that can have a lasting impact on the quality of your life. Each product must pass a detailed performance assessment as well as a stringent quality control process before receiving the Chicken Soup Supplements™ "Best-of-the-Best" nameplate.

It is our goal to improve the health and enhance the lives of all who seek it though our discoveries.
This seems to be an impressive step towards providing a total mind, body and spirit solution for positive enhancement from the Chicken Soup for the Soul® organization. I know that I will be giving the products a try. I'll be sure to let you and Marianne know my thoughts as soon as I do.

Visit the Chicken Soup for the Soul® Supplements website to learn more.

~

10 comment(s):

Great marketing too! Hope the product is good.

By Blogger easywriter, at 9:36 AM  

I became aquainted with Marianne through the DirectMatches Business Networking Community and, over time, developed a friendship with her. When she told me about the CSS Suplements, it really sparked my interest because of the men behind it. The more I thought about it, the more it tweaked my creative juice. So, I couldn't help writing the article. I do hope the product is as good as she says. I'll let everyone know after I've tried it. Also, if anyone else tries it, I'd like to hear their experiences with the product.

By Blogger klynn, at 12:13 PM  

Hi! I found your site via Blog Explosion. Thanks for the info and the link. I've bookmarked you because I'm an artist who loves to write or vice versa ;).

By Blogger Green-Eyed Lady(GEL), at 12:21 PM  

Hi, I became acquainted with you via Directmatcehes and I just wanted to let you know that I've linked to your blog on my blogroll. Great job. Keep up the good work

By Blogger Queen D The Original Southern Diva, at 4:54 PM  

Hello Green-eyed Lady and Queen D,

Thanks for posting! I'm glad you visited and took a peek at my blog. I'll be sure to visit your sites, too!

By Blogger klynn, at 11:25 PM  

Nope, never heard of them, but then I am not American, if thats any excuse at all.
A little help along the way can be really good, but this sounds (to an outsider, so pardon me) like two men milking peoples desire to become obsessively focused on achieving an undefined state, which kind of implies they miss out on a lot of the joys of 'life right this second'. It sounds a bit religious, actually.

Nice blog, just this chicken soup thing worries me.

By Blogger Cheryl, at 7:24 AM  

Hi Cheryl,

Thanks for posting your perspective! Even though the CSS series has been quite prolific, obtaining a worldwide reach, that doesn't mean it reached the same fever pitch of popularity in the UK (or elsewhere) as it did in the US. I remember the late 90's as being a time when a lot of people became obsessed with the "self-help" craze. A ton of books were written and published, and many people sought these books out with what could be considered a religious fervor.

Even folks that considered self-help books to be a bunch of hog-wash couldn't help picking up a CSS book, leafing through to see what all the hype was about. Of course, it also helped during those days that every bookstore, big or small, set CSS displays right up front where the customer was sure to stumble over it the moment they walked through the door.

Considering that you've never heard of the books, your point of view and conclusions about the subject are quite understandable, logical even. Especially since a little skepticism is a healthy trait when considering anything presented by any form of media.

Thank you for sharing your insight. I look forward to reading your input again on future subjects!

By Blogger klynn, at 10:35 AM  

hmm.. i think these ppl are way too overrated.. to look at it, they make money on expense of insecurities of the general public

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